STRATEGIC HIRING SOLUTION

FOR ELECTRIC WIRE ENGINEERING CLIENT

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Background:

An electrical wire engineering company specializing in products for various industries, including construction, oil & gas, energy, transportation, and infrastructure, was struggling to hire high-quality sales professionals with specialized engineering backgrounds. The company's inability to attract top talent was affecting its growth and market position.

Challenges:

1. High Competition: The market for highly specialized sales professionals with engineering backgrounds is highly competitive. The client required individuals with expertise in different industries due to the product specialization and industry applications.

   
   

2. Employer Branding: The company lacked a strong employer brand to attract and convince professionals to leave their current positions and join a new organization. They struggled to communicate the value the company added to their careers and society.

Element's Approach:

1. Hiring Environment Analysis:

   • Salary and Incentive Structures: Element began by analyzing and benchmarking the client’s salary and incentive structures against industry standards. This helped in creating competitive and attractive packages for potential candidates.

   • Career Progression Plans: Developed clear and compelling career progression plans to show potential hires the growth opportunities within the company.
     

2. Employer Branding:

   • Career Page Development: Built a comprehensive career page for the client on various social platforms to enhance visibility and attractiveness as an employer.

   • Value Communication: Crafted a clear narrative to communicate the company’s impact on careers and society, helping to attract talent who aligned with these values.

     
     

3. Peer Evaluation and Headhunting:

   • Conducted peer evaluations for each industry to understand the competitive landscape better.

   • Initiated focused headhunting exercises to identify and engage with top talent in the required sectors.

     
     

4. Compensation Strategy:

   • Initially, the client was hesitant to meet the market compensation requirements. element's team presented a detailed analysis showing the long-term benefits of investing in high-quality talent.

   • Successfully convinced the client to extend the hiring budget, aligning it with market standards to attract the best candidates.

   
   

Results:

1. Successful Hiring: Within 10 weeks, element filled all 8 Sales Manager positions with highly qualified professionals, each specialized in the necessary industry sectors.

2. Business Impact: The new hires contributed to a 17% overachievement of the company's sales targets within the first 12 months.

3. Sustained Growth: The client experienced an additional 12% Compound Annual Growth Rate (CAGR) in the subsequent years.

4. Retained Client Relationship: Impressed by the results, the client retained Element's services for ongoing talent management improvements.

Conclusion:

Element's strategic approach to analyzing the hiring environment, enhancing employer branding, and implementing focused headhunting efforts not only solved

the immediate hiring challenges but also positioned the client for sustained growth and success. The comprehensive program designed by element significantly improved the client's ability to attract and retain top talent, reinforcing its market position and contributing to its long-term goals.